Are you or someone you know interested in quitting tobacco use? Kick It California is a free program that helps Californians kick smoking, vaping and smokeless tobacco with the help of proven, science-based strategies. Clinically proven, culturally sensitive and trusted, Kick It California (formerly the California Smokers’ Helpline) opened in 1992 as the first publicly funded statewide quitline. They now offer individual telephone counseling, a texting program, online chat, a smart phone app, Alexa Skill for quit smoking tips, and self-help materials. Take the first step toward quitting by visiting https://kickitca.org/. In Contra Costa County, you can also call 2-1-1 for a direct referral to Kick It California.